The process of recruiting affiliates might be a tough task but not for the agencies. For the reason that, this is their area of specialisation. Ranging from finding websites with a niche, finding similar websites to your company's and then finding who links to them.
Also, recruiting affiliates within the affiliate network itself (I.e leveraging both paid and free opportunities), finding contact information for all of the websites already found. Furthermore, sending out emails to all recruited affiliates, tracking responses from recruited affiliate, sending out follow-up emails to those who haven't replied and ensuring activation of the on-boarded affiliate partners.
Certainly, this takes a lot of time, focus and expertise. All the more, this is one advantage up the sleeves of our agency.